2020 Best Super Bowl LIV Brand

Updated: Jun 9

I waited a few days to post because I wanted to see which ones stood out the most. The verdict is in...


The most effective brand in the Super Bowl is:


Tide

1st Qtr Niners 3-0

:55 seconds


Tagline: Now stains can wait.

New Tide Power PODS (not sure why they didn't capitalize POWER)

#LaundryLater


This was the first placement with a co-promotion with Bud Light, Pepsi's halftime show, and it 'spills' into Fox's finale show The Masked Singer continuing the later theme.


This was not Tide's only placement because if it were, I would not be as sold. The first placement was a setup to prep for the continued theme. This ad alone does not do the brand justice. Fused with the other ads shown below does all the justice and reinforces the brand to the fullest. As a current customer, this brand reinforced my decision of purchasing this brand.



Tide

2nd Qtr Niners 10-10

:15 seconds


Nothing special here, just the second Tide placement with a quick blurb to make us remember #LaundryLater. I originally thought it was a Bud Knight commercial. Tide finessed us with a co-promotion .


Tide

3rd Qtr Niners 10-10

:15 seconds


Nothing special here, just the second Tide placement with a quick blurb to help us remember #LaundryLater. I originally thought it was a Bud Knight commercial. Tide finessed us with a co-promotion. Still not at it's best yet.


Tide

3rd Qtr Niners 13-10

:15 seconds


Another co-promotion to highlight the release on Wonder Woman. What a great collaboration. I cannot think of a better way to highlight them both. A perfect movie collaboration for Marvel fans to build loyalty towards Tide.




Tide

4th Qtr Niners Down 20-24

:15 seconds


They brought it home. What they built between Charlie Day and Emily Hampshire is a series. There are so many ways you can highlight #LaundryLater and I am looking forward to the series to continue. Bring in some other guests to appear in these episodes, introduce athletes and celebrities, but for the sake of all of us please do not create a TV series like Geico did with the cavemen.


Marketing Take Home Lesson:

Frequency Build Familiarity

Familiarity Builds Trust

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