WFT is almost WTF.
Washington Football Team - A new head coach. A few new players. A new name. A new brand. A new identity. Let's face it, The Redskins is a blatantly racist name for a professional sports team. The entire organization should be excited to talk about why they all support changing the name and why it was necessary change. And while facing adversity you failed to produce a necessary discussion to rename your team. You remained silent when your voice was an impo
Ya'll -Check out the commercial I made for a hypothetical product as a class project in undergrad circa 2005. The products name was UR Band-Aids, like your band-aids, but it also can be read as Urban - Daids. It was a silly play on the word Urban and Ur. The product is an idea I had about bandaids for other skin tones. Take a look at the video below. Forgive the granulation. Look, Band-Aid is coming out with this product a decade later. Allow me to vent before I put a band-ai
Take notes new startups: there should be a Chief Public Relations Officer CPRO position in startups, which would be the third ranking officer below the CEO and COO. Allow me to make the case for this role. It only takes one bad decision in your life to completely change its projected trajectory. Similarly, you can build a brand that is strong and reliable for 25 years, and in a total of 30 minutes it can be completely demolished. Reputation is a perception which impacts your