Marketing

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3 days ago
2 min

Collaborate With Your Competitors

Being inclusive within your market category with your direct competition is one of the most important things you can do as a brand, and y...

Daniel

Sep 18
3 min

California's Wildfires Solved

I'm going to solve California's wildfires, which is devastating the environment and livelihood of many, the same way I would solve a dile...

Daniel

Sep 7
2 min

NBA Leads

The NBA brand is a leader of ALL professional organizations. They have shown other professional organizations how to behave in the midst ...

Daniel

Aug 24
2 min

The Power of Exclusivity

Exclusivity is one of the most powerful techniques used in marketing. It is powerful because of the want, the desire to aspire for more. ...

Daniel

Aug 10
2 min

Washington Football Team

WFT is almost WTF. Washington Football Team - A new head coach. A few new players. A new name. A new brand. A new identity. Let's face i...

Daniel

Jul 20
3 min

+ Value

Value is an interesting word. If I describe something as valuable, typically you would decode that as meaning worth a lot of money. If so...

Daniel

Jul 13
2 min

Bose Wearables...

When you think of Bose, you think sound. Anywhere that sound is present, Bose will attempt to lure their brand as the preferred selection...

Daniel

Jun 30
2 min

Customer Experience

Customer Experience is vital to the success of your brand. An experience leads to a perception. A heightened customer experience will lea...

Daniel

Jun 19
3 min

Band-Aid Needs a Band-Aid

Ya'll -Check out the commercial I made for a hypothetical product as a class project in undergrad circa 2005. The products name was UR Ba...

Daniel

May 4
3 min

Marketing in a Pandemic

The key to success in a pandemic

Daniel

Feb 1
3 min

Seltzer #fail

Bud Light Seltzer is a lazy, unimaginative name. I'm calling the biggest fail of 2020 regardless of how remarkable it tastes - because Bu...

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