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    God or Science? A Masked Debate...
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    • Mar 10, 2021
    • 4 min

    God or Science? A Masked Debate...

    The Governor of Texas finalizes that Covid is over and masks aren't necessary. It was pleasant to see the people of Austin Texas wearing...
    Homeless Hotel
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    • Feb 1, 2021
    • 4 min

    Homeless Hotel

    Around the start of the pandemic, tents have been put up around Austin as homeless camp sites, to prevent people from sleeping on the...
    Brand Marriage
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    • Dec 3, 2020
    • 2 min

    Brand Marriage

    A business relationship with a customer, as a brand, is defined as a monetary exchange for a product or service. The customer is the one...
    Tesla Tequila
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    • Nov 10, 2020
    • 2 min

    Tesla Tequila

    I love Tesla - the vehicle. Is anyone as excited about the Tesla Tequila? Not so much... In creating Tesla Tequila you are confusing your...
    Collaborate With Your Competitors
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    • Oct 19, 2020
    • 2 min

    Collaborate With Your Competitors

    Being inclusive within your market category with your direct competition is one of the most important things you can do as a brand, and...
    California's Wildfires Solved
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    • Sep 18, 2020
    • 3 min

    California's Wildfires Solved

    I'm going to solve California's wildfires, which is devastating the environment and livelihood of many, the same way I would solve a...
    NBA Leads
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    • Sep 7, 2020
    • 2 min

    NBA Leads

    The NBA brand is a leader of ALL professional organizations. They have shown other professional organizations how to behave in the midst...
    The Power of Exclusivity
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    • Aug 24, 2020
    • 2 min

    The Power of Exclusivity

    Exclusivity is one of the most powerful techniques used in marketing. It is powerful because of the want, the desire to aspire for more....
    Washington Football Team
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    • Aug 10, 2020
    • 2 min

    Washington Football Team

    WFT is almost WTF. Washington Football Team - A new head coach. A few new players. A new name. A new brand. A new identity. Let's face...
    + Value
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    • Jul 20, 2020
    • 3 min

    + Value

    Value is an interesting word. If I describe something as valuable, typically you would decode that as meaning worth a lot of money. If...
    Bose Wearables...
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    • Jul 13, 2020
    • 2 min

    Bose Wearables...

    When you think of Bose, you think sound. Anywhere that sound is present, Bose will attempt to lure their brand as the preferred...
    Customer Experience
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    • Jun 30, 2020
    • 2 min

    Customer Experience

    Customer Experience is vital to the success of your brand. An experience leads to a perception. A heightened customer experience will...
    Band-Aid Needs a Band-Aid
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    • Jun 19, 2020
    • 3 min

    Band-Aid Needs a Band-Aid

    Ya'll -Check out the commercial I made for a hypothetical product as a class project in undergrad circa 2005. The products name was UR...
    Marketing in a Pandemic
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    • May 4, 2020
    • 3 min

    Marketing in a Pandemic

    The key to success in a pandemic
    Seltzer #fail
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    • Feb 1, 2020
    • 3 min

    Seltzer #fail

    Bud Light Seltzer is a lazy, unimaginative name. I'm calling the biggest fail of 2020 regardless of how remarkable it tastes - because...

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