The Governor of Texas finalizes that Covid is over and masks aren't necessary. It was pleasant to see the people of Austin Texas wearing...

Around the start of the pandemic, tents have been put up around Austin as homeless camp sites, to prevent people from sleeping on the...

A business relationship with a customer, as a brand, is defined as a monetary exchange for a product or service. The customer is the one...

I love Tesla - the vehicle. Is anyone as excited about the Tesla Tequila? Not so much... In creating Tesla Tequila you are confusing your...

Being inclusive within your market category with your direct competition is one of the most important things you can do as a brand, and...

I'm going to solve California's wildfires, which is devastating the environment and livelihood of many, the same way I would solve a...

The NBA brand is a leader of ALL professional organizations. They have shown other professional organizations how to behave in the midst...

Exclusivity is one of the most powerful techniques used in marketing. It is powerful because of the want, the desire to aspire for more....

WFT is almost WTF. Washington Football Team - A new head coach. A few new players. A new name. A new brand. A new identity. Let's face...

Value is an interesting word. If I describe something as valuable, typically you would decode that as meaning worth a lot of money. If...

When you think of Bose, you think sound. Anywhere that sound is present, Bose will attempt to lure their brand as the preferred...

Customer Experience is vital to the success of your brand. An experience leads to a perception. A heightened customer experience will...

Ya'll -Check out the commercial I made for a hypothetical product as a class project in undergrad circa 2005. The products name was UR...

The key to success in a pandemic

Bud Light Seltzer is a lazy, unimaginative name. I'm calling the biggest fail of 2020 regardless of how remarkable it tastes - because...