-Mar 10, 20214 minGod or Science? A Masked Debate...The Governor of Texas finalizes that Covid is over and masks aren't necessary. It was pleasant to see the people of Austin Texas wearing...
-Feb 1, 20214 minHomeless HotelAround the start of the pandemic, tents have been put up around Austin as homeless camp sites, to prevent people from sleeping on the...
-Dec 3, 20202 minBrand MarriageA business relationship with a customer, as a brand, is defined as a monetary exchange for a product or service. The customer is the one...
-Nov 10, 20202 minTesla TequilaI love Tesla - the vehicle. Is anyone as excited about the Tesla Tequila? Not so much... In creating Tesla Tequila you are confusing your...
-Oct 19, 20202 minCollaborate With Your CompetitorsBeing inclusive within your market category with your direct competition is one of the most important things you can do as a brand, and...
-Sep 18, 20203 minCalifornia's Wildfires SolvedI'm going to solve California's wildfires, which is devastating the environment and livelihood of many, the same way I would solve a...
-Sep 7, 20202 minNBA LeadsThe NBA brand is a leader of ALL professional organizations. They have shown other professional organizations how to behave in the midst...
-Aug 24, 20202 minThe Power of ExclusivityExclusivity is one of the most powerful techniques used in marketing. It is powerful because of the want, the desire to aspire for more....
-Aug 10, 20202 minWashington Football TeamWFT is almost WTF. Washington Football Team - A new head coach. A few new players. A new name. A new brand. A new identity. Let's face...
-Jul 20, 20203 min+ Value Value is an interesting word. If I describe something as valuable, typically you would decode that as meaning worth a lot of money. If...
-Jul 13, 20202 minBose Wearables...When you think of Bose, you think sound. Anywhere that sound is present, Bose will attempt to lure their brand as the preferred...
-Jun 30, 20202 minCustomer ExperienceCustomer Experience is vital to the success of your brand. An experience leads to a perception. A heightened customer experience will...
-Jun 19, 20203 minBand-Aid Needs a Band-AidYa'll -Check out the commercial I made for a hypothetical product as a class project in undergrad circa 2005. The products name was UR...
-Feb 1, 20203 minSeltzer #failBud Light Seltzer is a lazy, unimaginative name. I'm calling the biggest fail of 2020 regardless of how remarkable it tastes - because...