The Governor of Texas finalizes that Covid is over and masks aren't necessary. It was pleasant to see the people of Austin Texas wearing...

WE HAVE, THE POWER, AS CUSTOMERS, TO DECIDE, WHO WE, GIVE, OUR MONEY!! With power comes a tremendous amount of responsibility. One of the...

A business relationship with a customer, as a brand, is defined as a monetary exchange for a product or service. The customer is the one...

I love Tesla - the vehicle. Is anyone as excited about the Tesla Tequila? Not so much... In creating Tesla Tequila you are confusing your...

The customer is always right (even when they are wrong), until the brand no longer values the relationship with that customer. You should...

Being inclusive within your market category with your direct competition is one of the most important things you can do as a brand, and...

The NBA brand is a leader of ALL professional organizations. They have shown other professional organizations how to behave in the midst...

Exclusivity is one of the most powerful techniques used in marketing. It is powerful because of the want, the desire to aspire for more....

Value is an interesting word. If I describe something as valuable, typically you would decode that as meaning worth a lot of money. If...

When you think of Bose, you think sound. Anywhere that sound is present, Bose will attempt to lure their brand as the preferred...

Customer Experience is vital to the success of your brand. An experience leads to a perception. A heightened customer experience will...

Economists are going to hate me for pointing this out, but digest the title of this post while I wash it down with some cold hard facts....

The key to success in a pandemic

Consumers have ALL the power!

Do not accept the failure of your business in this pandemic, Covid-19