Business

Topics
$ales
Marketing
Business
Public Relations
Advertising
International Marketing

Jan 4
4 min

Buy Minority Owned

WE HAVE THE POWER AS CUSTOMERS TO DECIDE WHO WE GIVE OUR MONEY TO!! With power comes a tremendous amount of responsibility. One of the le...

Daniel

Dec 3, 2020
2 min

Brand Marriage

A business relationship with a customer, as a brand, is defined as a monetary exchange for a product or service. The customer is the one ...

Daniel

Nov 10, 2020
2 min

Tesla Tequila

I love Tesla - the vehicle. Is anyone as excited about the Tesla Tequila? Not so much... In creating Tesla Tequila you are confusing your...

Daniel

Oct 26, 2020
2 min

Is the Customer Always Right?

The customer is always right (even when they are wrong), until the brand no longer values the relationship with that customer. You should...

Daniel

Oct 19, 2020
2 min

Collaborate With Your Competitors

Being inclusive within your market category with your direct competition is one of the most important things you can do as a brand, and y...

Daniel

Sep 7, 2020
2 min

NBA Leads

The NBA brand is a leader of ALL professional organizations. They have shown other professional organizations how to behave in the midst ...

Daniel

Aug 24, 2020
2 min

The Power of Exclusivity

Exclusivity is one of the most powerful techniques used in marketing. It is powerful because of the want, the desire to aspire for more. ...

Daniel

Jul 20, 2020
3 min

+ Value

Value is an interesting word. If I describe something as valuable, typically you would decode that as meaning worth a lot of money. If so...

Daniel

Jul 13, 2020
2 min

Bose Wearables...

When you think of Bose, you think sound. Anywhere that sound is present, Bose will attempt to lure their brand as the preferred selection...

Daniel

Jun 30, 2020
2 min

Customer Experience

Customer Experience is vital to the success of your brand. An experience leads to a perception. A heightened customer experience will lea...

Daniel

May 25, 2020
2 min

Working Less is Better for the Economy

Economists are going to hate me for pointing this out, but digest the title of this post while I wash it down with some cold hard facts. ...

Daniel

May 4, 2020
3 min

Marketing in a Pandemic

The key to success in a pandemic

Daniel

Apr 21, 2020
3 min

Consumer Power

Consumers have ALL the power!

Daniel

Mar 31, 2020
3 min

Survive Covid-19: Business Edition

Do not accept the failure of your business in this pandemic, Covid-19

{"items":["5fe9da52c75d56002d18570e","5f957d782b3ff80017fc1788","5faab276a9143000173071e4","5f95aa762b3ff80017fc4e4a","5f8c5c5697ccf800177dfaec","5f559b4df612f70018c2c369","5f43c9b97c87cb00192cb207","5f1338a0ee385500174a8da4","5f0c83e7435cb3001882046c","5efb67a1a89752001750deb9","5ecb45d000b7eb0017225c0a","5eaf1c74d1587a00f3122498","5e9ef802fd329100173348d4","5e826e6298073a00187b08be"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"rgb(179, 179, 179)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}